Customer Segmentation and Customer Behavior

Specific : CLAS MILD



Who Produced :

Bentoel’s journey trace back to early 1930s when Ong Hok Liong, who had earned some expertises from his fathers’s tobacco trading company, decided to open his own clove cigarette business. Partnering with his wife, Liem Kwie Nio, Ong started a small cigarette home industry-The Strootjes Fabriek Ong Hok Liong


Packed :

1 Carton = 10 Packs = 120 Cigarettes
1 Carton = 10 Packs = 160 Cigarettes

wHy it tHe Target Market : Because it contain filtered, tobacco, clove with high quality and it have good image in public

Who are the Target Market :

1. Teenagers
2. Adult

noW List thE Target based :

seX : Male
Age : Adults ► 26 – 50
Teenagers ► 16 – 25
Income : Adults ► ± Rp.1.000.000
Teenagers ► ± Rp. 500.000