Marketing Strategy

Promotional / Marketing Strategy PT. Bentoel Tbk

History

PT. Bentoel is company which production cigaratte with high quality. Many variation product PT. Bentoel. There is use filtered and don’t filtered. PT. Bentoel able to compete in the domestic tobacco industy because PT Bentoel always to do inovation in our product.

Product : Star Mild

Price : Rp. 7.950,-

Distribution

Distribution our product is easy to find. Our product can bought in super market, kiosk, mini market, wholesalers, retailer, etc.

Strategy for Star Mild is :

1. Pull

Why????

Because Star Mild promoted by brochure, buildboard, advertising in media TV etc.

2. Push
Why????
Because Star Mild promoted by Sales Promotional Girl, and held music event

Another Strategy

I think strategy use Star Mild is good because promotional to product is effective

Summary

One of product from PT. Bentoel is Star Mild. Star Mild good enough image/positioning in public. Product star Mild have price cheap. Distribution and service from our company is good enough.